How MentionLab secured strategic support to scale its AI-powered SEO offering
Full Deal Execution
The beginning
Our relationship with MentionLab began with a chance encounter at the Belgian Startup Awards, where the energy and clarity of vision from co-founder Gilles Bindels immediately stood out. Within a week, Gilles visited our offices, and soon after was introduced to Germain Deflandre, the CEO driving the company’s strategic growth. MentionLab had quickly positioned itself as a leader in next-generation AI-powered SEO, working with major brands such as Toyota Motor Corporation and Orange Belgium, and the founders were preparing for the next phase of scaling their technology and market reach.
The turning point
What began as a simple conversation evolved rapidly into serious strategic discussions. The founders were not only seeking operational support, but a partner who could help them structure the legal and organizational framework needed to support rapid expansion. Within weeks, and with active involvement from our colleague Johan Luntumbue, the transaction was completed, setting the stage for accelerated development and global positioning of MentionLab’s AI-enhanced offering.
From decision to execution
We stepped in to secure the legal and structural aspects of the transaction, enabling the founders to focus on scaling their vision. We structured the overall deal framework, led negotiation discussions that balanced strategic aspirations with governance requirements, and drafted and finalized all transaction documents to ensure robustness and clarity. Throughout execution, we coordinated with all parties to secure a smooth and efficient closing, allowing MentionLab to move forward with confidence.
The result
MentionLab completed a strategic transaction that enhances its ability to grow internationally and further develop its next-generation AI-powered SEO capabilities. With a strengthened legal and operational foundation, the company is well positioned to expand its service offerings and build on existing partnerships with leading brands.
What it means for founders
Strategic partnerships are not only about aligning resources — they are about creating a foundation for sustained innovation and growth. This transaction demonstrates how disciplined legal and structural execution can empower founders to focus on their vision without compromise. At dups, we accompany founders with both strategic and operational rigor, enabling them to pursue ambitious paths with certainty.
Thinking about your next strategic transaction
Start with a confidential conversation. We will help you structure and negotiate it with precision and pragmatism.
