Business valuation consulting: define value, defend it, deliver it

Value is more than a number

Every deal starts with one question: what's it worth? But real valuation isn't about a number on a spreadsheet; it's about understanding what drives that number, and how to use it to negotiate, raise, or exit on your terms.

At dups, we deliver valuation consulting built for decisions, not for compliance. We combine financial modeling, market benchmarking, and transaction logic to define a valuation range that reflects your business, your stage, and your strategic goals. Whether you're preparing for a fundraising, acquisition, or sale, we make sure your valuation holds up in front of investors, auditors, and counterparties.

Why valuation is strategic

A valuation isn't static; it's a story about potential, risk, and timing. Founders often see value as validation; investors see it as negotiation. We bridge the two.

Our role is to help you understand what drives your valuation today, model how decisions affect value tomorrow, and defend your position confidently in any negotiation. We treat valuation as a strategic tool, not a theoretical exercise.

Our valuation consulting approach

1. Understanding the business and context

We start by analyzing your model, market, and capital structure. What makes your business valuable? What are the key growth levers and risk factors? We also review the purpose of the valuation (fundraising, acquisition, sale, or internal governance) as it shapes both the method and the message.

Our goal is to capture both the quantitative and qualitative value drivers that investors or acquirers actually price in.

2. Financial modeling and methodology

We apply multiple valuation methodologies because no single metric tells the full story. Depending on your case, we use DCF (discounted cash flow) for intrinsic value based on projected cash flows, comparable company analysis using market multiples from peers, precedent transactions as real-world benchmarks, and income and asset approaches for specific or early-stage cases.

Each method is stress-tested, adjusted for your stage, and cross-validated to ensure realism. We don't just produce a number; we explain what drives it, and how to improve it.

3. Scenario analysis and sensitivity testing

We model multiple cases (base, upside, and downside) to understand how valuation reacts to changes in growth, cost, or capital structure. This analysis helps you anticipate investor challenges and structure negotiations accordingly.

For founders, this means clarity on how much dilution to accept. For buyers, it means visibility on what price really makes sense.

4. Negotiation support and transaction alignment

We help you use your valuation strategically. That means connecting it with your term sheet, deal structure, or closing documentation, ensuring coherence between the price you defend and the terms you accept.

Our integrated legal-financial approach ensures that valuation isn't isolated from the rest of the deal; it drives it.

What makes dups different

Most valuation reports are technical documents that sit in folders. Ours are decision tools used to negotiate, raise, or exit effectively.

At dups, we blend transaction experience with analytical depth: legal and financial integration for consistency, real-world benchmarks from live M&A and fundraising deals, clear, defensible logic investors and auditors understand, and strategic framing for future rounds or exits.

We don't tell you what your company is worth. We show you why, and how to make it worth more.

Deliverables you can expect

We deliver a complete valuation package, including:

• Valuation report and executive summary
• Financial model and assumptions workbook
• Comparable and precedent transaction benchmarks
• Scenario and sensitivity analysis
• Valuation rationale and negotiation briefing
• Optional fairness opinion or investor-ready summary

Each deliverable is built for clarity, credibility, and negotiation leverage.