How BeInfluence Europe completed its first acquisition with Stellar Lab

The beginning

BeInfluence had established itself as one of Europe’s most dynamic and creatively awarded influencer marketing agencies, working with leading global brands and executing campaigns across creative, paid, UGC, and experiential mediums. Stellar Lab, founded in 2015, had built a strong reputation for integrated influencer, PR and social media campaigns with notable clients across major consumer categories. The two agencies shared not only geographical presence in Brussels and Paris, but also a common ambition to push the boundaries of creator-led marketing and build impact at scale.

The turning point

As BeInfluence set its sights on accelerated growth and deeper market penetration, strategic expansion through acquisition emerged as the logical next step. Stellar Lab’s expertise in PR and organic social media, combined with its creative heritage and client portfolio, complemented BeInfluence’s strengths and presented an opportunity to create a more integrated and powerful agency platform. Given their shared values and operational excellence, discussions rapidly evolved into a strategic transaction that aligned with BeInfluence’s long-term growth roadmap.

From funding to closing

We supported BeInfluence in navigating the full transaction process from strategy to close. Together we refined the acquisition framework and guided valuation expectations, structured negotiations that balanced growth ambitions with cultural alignment, and drafted and negotiated the necessary legal documentation. Throughout execution, we coordinated communication between both teams, ensuring clarity and momentum. This comprehensive support enabled a smooth and timely integration of Stellar Lab into the BeInfluence Group.

The result

BeInfluence successfully completed its first acquisition with Stellar Lab, marking a pivotal milestone in its growth trajectory. The combined entity now benefits from enhanced creative capabilities, a broader suite of service offerings, and strengthened presence across key European markets. Stellar Lab’s team and expertise have been integrated to expand service delivery and drive innovation, setting the stage for future strategic moves.

What it means for founders

Strategic acquisitions are about more than scale; they are about building complementary strengths and shared vision. This transaction demonstrates how disciplined execution and alignment on culture and ambition can drive meaningful growth. At dups, we bring legal and strategic acumen together to support founders and leaders through complex M&A like this, enabling them to realize bold, long-term aspirations with confidence.