Fundraising advisory for software startups

Raising capital for a software company isn't just about product-market fit; it's about showing scalable economics and a clean structure investors trust
At dups, we help software founders raise capital faster and smarter, with one integrated team covering both legal and financial strategy. From valuation to closing, we make your funding round predictable, founder-safe, and execution-ready.
Why software fundraising requires precision
Investors in software look for clean cap tables and governance, predictable recurring revenues (ARR, churn, retention), strong IP ownership (code, data, architecture), and scalable unit economics (CAC/LTV, payback).
But fundraising often derails because of misaligned valuation, unclear investor rights, or documentation gaps. We ensure your deal mechanics and legal documents match your growth model, not slow it down.
Our software fundraising process
1. Readiness and capital strategy
We start by aligning your financial metrics and legal structure with investor expectations: valuation based on ARR and growth projections, capital requirement modeling (runway, CAC, burn multiple), investor targeting (SaaS-focused VCs, CVCs, angels), and governance setup (board, decision rights, KPIs).
We prepare you to talk to investors with confidence and with data that tells your growth story.
2. Term sheet and negotiation
We review, draft, and negotiate your term sheet, focusing on valuation and dilution impact, liquidation preferences, option pool expansion, and anti-dilution clauses, convertible vs. equity decision-making, and governance and veto right alignment.
Our financial models simulate what every clause means for your ownership and exit outcome, so you negotiate from a position of strength.
3. Legal documentation and closing
Once you're ready to move forward, we draft or review your investment agreement and shareholders' agreement (SHA), set up convertible notes or SAFE for flexible rounds, align IP ownership and license clauses before closing, and coordinate signatures, funds flow, and closing documents.
Everything is streamlined with no friction, no double work, and no surprises.
We support all software models
B2B SaaS
Subscription valuation modeling, convertible or priced equity rounds, and investor reporting and KPI governance.
B2C or freemium models
Monetization and retention-based valuation, and structuring seed and Series A rounds for consumer apps.
Deeptech or API platforms
IP structuring and licensing strategy, and hybrid capital structuring (convertibles and grants).
Enterprise software and AI tools
Complex governance design (co-founders, investors, and management), and international investor readiness and data compliance.
What makes dups different
Integrated financial and legal advisory: we synchronize your deal structure, valuation, and documentation under one roof.
Fast, founder-focused execution: we move at your pace; clear, responsive, and transparent.
SaaS-native expertise: we know ARR, churn, MRR, burn multiple, and retention, and how they translate into valuation leverage.
Global investor fluency: we work with European, UK, and US software investors, and we know what "market" looks like across borders.
Deliverables you can expect
We deliver a complete software fundraising package:
- Investor readiness report (software-specific metrics)
- Valuation and dilution simulation
- Term sheet drafting and negotiation support
- Shareholders' agreement (SHA) draft or review
- Convertible note or SAFE setup
- IP and data ownership structuring
- Closing and legal coordination
Every deliverable is tailored to your software model, growth stage, and investor type.
Raise software capital.
Get the legal and financial expertise software investors expect.
